Web Copywriting for
Web Design and Media Companies

Do you have clients who are disappointed in the business results from their website?

Let me increase their sales up to 4 times while getting them onto page one of Google... boosting your client satisfaction and reputation

 

The web industry has certainly matured, and specialist skills are needed to deliver what clients expect - and to stand out from the crowd. It’s hard trying to keep up with all these skills yourself.

I can empower you to offer a broader solution to your clients with web copywriting, SEO copywriting, or webmaster services. Here’s how I can sharpen your competitive edge…

Building a positive working relationship with you and your clients

It’s important for a web copywriter to effectively support the vision of your business, as one of my clients said:

It’s also important to blend in well to your company culture…

I’ll respect whichever way you want to work with me. I can deal directly with your clients, or through you - adding a mark-up if you wish. Your clients will get…

A huge business return from my web copywriting - within weeks

I’m here for organisations who want serious results from their website. Some of them are smart enough to see the payback from good web copywriting, but many don’t.

Most just dump ‘DIY’ text on their website and hope for the best. They think they're saving money, but they're actually losing - in sales.

By typically doubling my clients’ sales, the extra income equals my fees in about a week. For a 10% net profit margin, that means payback on profits in 10 weeks. After a year, profits are ahead by 4 times the original fee. Roller Blinds NZ is a typical story:

It’s really a no-brainer business decision. Here’s how I achieve these results…

Mining the hidden gold in your client’s business with a ‘marketing mindset’

In my travels, I have an eye to capture attractive scenes – the little things and the big.

I can also take a close look at your client’s business to find the ‘gold’ to attract their target market. My strategic marketing analysis will reveal treasure they may not have seen the potential of.

I’ll also look carefully at their credentials and position them to build trust with their target audience - a huge factor in winning business these days.

I can take this marketing to a greater - dynamic - level with:

‘Intimate interviews’ to tap into the customer’s heartbeat

Customers see a business very differently to its owners. By ‘going to the horse's mouth’ - chatting directly with them - I can cut the guesswork normally involved in marketing and copywriting.

Training by an ex Canadian TV talk show host, and experience in counselling, have shown me what makes people tick. I know how to build trust and draw out peoples’ deeper thoughts and motivations - material you won't get by a ‘Q & A’ session.

I can find the hidden reasons customers buy or don’t buy, their true needs, dreams, and what they value most. From this I can write website copy with emotional connection so that prospects sell themselves on your client’s services – without hype, deception, or exaggeration.

What's more, I can...

Attract high-value customers and screen out the rest

Like most of us, your clients will probably want customers who:

• appreciate their value and tell others
• are willing to pay for it
• take up minimal time for them and their staff.

I can bring them right to your client's door. On the other hand I can screen-out people who are more trouble than they’re worth - ‘price shoppers’, ‘tyre kickers’, and unreasonable types who want everything for nothing.

This can save your clients a lot of time, boosting their productivity and profitability, as Ashley Bryan of Web Strategies found:

It’s all in the way I pitch the message, and draw the right search traffic…

SEO copywriting to complement your link building

On-site search engine optimisation can improve rankings greatly, but often at the expense of the ‘human read’. The biggest skill I offer is to insert phrases in the right places in website copy without spoiling the readability or sales appeal.

I offer keyword research as part of my website copywriting service, but I’m happy to work from your keywords if you wish.

My SEO copywriting service comes complete with meta tags – including a persuasive Description tag to attract customers right from their first look in Google search results.

I can usually get client’s websites onto page one of Google for phrases of 3 words or more. Phrases that are shorter or common to an industry are more competitive and probably require link-building by an SEO specialist.

It's been revealed that Google may be putting less emphasis on offsite linking and more on the text of a website, so copywriting will become even more important.

I’ll manage the whole process so you’re free to focus on getting your client's site going

I know it can be demanding just keeping the website production moving along, especially with client changes and delays!

I can make the website copywriting process easy for you - from getting the raw information from clients - to consulting with them on drafts - to producing the content in the format you need.

If you wish, I can provide ready-to-go web content, including images and layout. I can send it to you or directly upload to your client’s website via HTML or CMS.

Check out some work samples or testimonials

Feel free to check out my portfolio of work samples, or my testimonials from end-clients and web companies who've found huge benefits from my web copywriting services.

Get help for your clients now and win their loyalty

If you’d like to offer your clients a complete website solution - that gets the business results they’re looking for…

Take the next step and contact me now on 0800 385 1800 or email me.

P.S. If your client needs convincing of the need for a website re-write, I can offer a Free website content assessment worth $175+ GST. I'll identify exactly how to turn their text around to get results.