"I have had $9000 worth of work already from my new website, so it must be working. Thanks! [Copywriting has effectively paid for itself in about a week]"
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"Having a technology person write the marketing words is a real advantage because he understands the people we are dealing with ... It’s also quicker than trying to coach our marketing department to do it"
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"It’s growing which is good [Google ranking between 1st and 5th for several key word phrases]"
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"I am rapt to see my site appearing near the top of the first page of Google - for most of the phrases people would use to find my kind of services"
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"David was able to grasp the complexities of our core activity and find the most valuable benefits for our customers"
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"Your re-write of our site has raised enquiries from 2 per month up to 2-3 per week and growing"
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"We were extremely happy with the content for our new website. I was impressed that you were able to write such interesting and attention grabbing information on our services without prior knowledge"
Technical Content
Relevant, credible content that connects with your customers, winning you respect and sales
With our combination of technical knowledge and sales writing skills, we can transform bland technical information into compelling sales text.
We’ll look at your business from your customers’ point of view, and write content to reach them in their own language, making it attractive to buy your products or services.
We specialise in engineering & technology plus ICT marketing content.
A technically-savy writer, who’ll understand your business with minimal explanation
Writers who don’t understand your business will probably take your technical information and dump it into marketing content, missing the relevant benefits of your products – selling you short.
You may also have to spend a lot of time educating or ‘spoon-feeding’ them. With our technical background, we’ll quickly grasp your services and technology, asking the right questions and filling-in gaps as needed.
Using technical staff as content writers won’t work (usually)
Though your technical staff will have an excellent understanding of your products, this doesn’t make them effective marketing content writers.
Dumping product features on your website won’t do it. Your viewers will lose interest wading through all this to find the benefits they’re looking for, and then move on to another website with one click. Don’t let this happen to you.
Organising your website so clients can easily find what they’re looking for – and keep coming back
We can design your website ‘information architecture’ – menu and content structure – for greatest user-friendliness. When it's all relevant to their interests, they'll stick around for longer on your site expecting a solution to meet their needs.
Complete website content – images and text working together to convey the message
We can provide you with complete website content including images, text, and layout, in the form of HTML pages, Content Management System input, or MS-Word pages.
Specialty in information/ communications technology
I have specialist understanding of the telecommunications sector, including Ethernet/ IP and data networking, voice networks, radio, transmission, and information technology generally.
I have produced content for major telcos as well as manufacturers and consultancies.
Draw traffic from search engines – get customers arriving on your doorstep
I can write search-engine-friendly website content to include keywords chosen by your search engine optimisation (SEO) expert or myself. This can draw many well-qualified leads from search engines to your business.
Wide range of media forms covered, providing you with an integrated marketing solution
A consistent ‘voice’ across all your marketing collateral will strengthen your brand – from your website through to sales letters and brochures. I can fit-in with the flavour of your existing material, or if it’s not effective I can bring in a fresh cutting edge to crank up its sales power.
Give your existing website a makeover
If the professionalism, credibility, or sales-power of your website content is lacking... if you aren’t reaching your target market effectively... I can turn it around for you.
Portfolio and testimonials
See what I’ve done for other clients and what some clients have said
Free website assessment
If you’ve got an existing website that isn’t attracting the business you’d like, I can offer you a Free web content assessment worth $125+ GST. I'll identify exactly how to turn your text around to get results.