marketing to crowd

Testimonial samples:

"I especially appreciated your advice on marketing strategy to make the most of our natural strengths"

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"David was able to grasp the complexities of our core activity and find the most valuable benefits for our customers"

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"It was easy to work with you given your consultative and collaborative approach. You were open to my ideas and often came back with ways to do things better."

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"Your re-write of our site has raised enquiries from 2 per month up to 2-3 per week and growing"

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"The outcome has been increased Google rankings, visitors, and enquiries"

web designers assn and plain english partner

Marketing Consulting

Would you like to see your sales boosted up to 4 times?

Let me tap into your client's heartbeat with ‘intimate interviews’and dynamic marketing strategy so we can attract the kind of prospects you actually want...

Mining the hidden gold in your business with a ‘marketing mindset’

In my travels, I have an eye to capture attractive scenes – the little things and the big.

I can also take a close look at your business to find the ‘gold’ to attract your prospects - meeting their needs, fears, dreams, and questions.

My strategic marketing analysis will reveal treasure you may not have seen the potential of - right under your nose - that your prospects are looking for.

I’ll also carefully review your credentials and position them to build trust with your target audience - a huge factor in winning business these days.

I can take this marketing to a greater - dynamic - level with:

‘Intimate interviews’ to tap into your client’s heartbeat

Did you realise your clients see your business very differently to you? Let’s close the communication gap and cut the guesswork normally done in marketing and sales writing.

Training by an ex Canadian TV talk show host, and experience in counselling, have shown me what makes people tick. I know how to build trust and draw out people's deeper thoughts and motivations - material you won't get by a ‘Q & A’ session.

I can find the hidden reasons they buy or don’t buy, their true needs and dreams,and what they value most. From this I can write marketing content with extra emotional connection so that prospects sell themselves on your services – without hype, deception, or exaggeration.

I'll also produce a strategically-worded testimonial for each person interviewed to support your key selling points.

What we're aiming for is to...

Attract those high-value clients and screen out the rest

Who are those ideal clients you enjoy most - who are best for your business? How about the ones who:

appreciate your value
are willing to pay for it
will pass on referrals to you
take up minimal time for you and your staff.

I can bring them right to your door. On the other hand let’s screen-out people who are more trouble than they’re worth - ‘price shoppers’, ‘tyre kickers’, and unreasonable types who want everything for nothing.

'Focused' marketing content can save you a lot of time, boosting your productivity and profitability, as Ashley Bryan of Web Strategies found:

“Conversion on [enquiries] is about 80% because we’re attracting well qualified prospects – the kind we want.”