Free Tips

Keys and strategies to get a website and marketing material that really works for your business or organisation

 

Find out what makes the difference between mediocre and high-impact marketing material, in simple lay-person’s language...

• How to increase sales from your website

  optimising your website to attract more business from customers

• How to get traffic to your website from search engines

  What is 'search engine optimisation' (SEO) all about and how can you improve your Google ranking?

• How to find niche keywords to get good Google ranking

  Going off the beaten track to find longer keyword phrases that you can use to get traffic to your website

• Website content that hits home for your business

  What is it about website text that will make the difference to your sales?

• Seven secrets of Yellow Pages advertising

  why are so many YP ads ineffective yet small businesses continue to pay so much for them!

• Effective website content for engineering and technology companies

  How to get text that's both technically credible and marketing-savvy, to draw sales...

• How to get a website that works for you

  Not just a website for the sake of it, but one that really serves the goals of your business...

• What to look for in website graphics

  First impressions count - that initial look to gain credibility and attention - and it's not about quantity...

Other useful sources

http://www.excessvoice.com/- Online Copywriting

http://www.useit.com/papers/webwriting/- Writing for the Web

http://www.thewritingagency.com/articles/using_copywriting_agencies.htm – The cost of 'DIY' content

https://www.marketingexperiments.com/ – Optimisation of Web pages

http://myss.sitesell.com/s-5min.html – Making your site sell

http://www.submitcorner.com/- Search Engine Optimisation

http://www.webdesignfromscratch.com/graphic-design.cfm – Web design

http://www.amazon.com/Nature-Design-Principles-Architecture-Interiors/ – Graphic design