Email marketing

A great way to build goodwill, loyalty, and a profitable relationship with your clients

 

Email marketing is a great strategy for building business... if it's done right. A compelling statistic from research is that it can generate around $46 return for every dollar spent, way ahead of the next closest $23 for search engine optimisation.

It's well known that the cost of finding new customers is up to five times more than up-selling or cross-selling to existing customers. Email marketing is an extremely low-cost way to market to existing contacts.

Making it effective for your business

The technology platform is important, but the content is the critical factor. As consumer inboxes fill up, you can’t afford to send mediocre broadcast messages that get lost in the clutter.

Your emails will get attention with good 'reputation management' built from consistent delivery of specific, relevant, and useful content.

That's where we come in...

Catchy headlines to grab busy peoples' attention

The headline is the first and most important element to get attention in someone's IN box. Without a compelling one, they won't go any further.

Attracting the right customers and click-throughs

It's not just about getting people to open your emails. If you attract the right customers, and follow through with the right kind of the graphics, sub-headlines, and body text, you'll get good click-through rates - which is what counts.

Measurable results are key to success

There's an old saying in marketing - "I know I wasted half my advertising budget, I just don't know which half." With the measurability of email marketing, you don’t have to live with this hit-and-miss.

As businesses learn more about their audience, they can adjust their marketing pitch accordingly to increase sales.

A complete email marketing technology solution

If you need an effective technology platform to deliver emails, I can arrange this for you through business partners. They have facilities to ensure optimisation of delivery rates and SPAM avoidance.

Tell us your needs

Talk to us about your business and your target audience, and we can give you a quote for a one-off or series of emails.