Copywriting That Gets Results
Copywriting for websites, brochures, fliers, sales letters, press releases, proposals, articles, and white papers – specialist copywriter in engineering, technology, IT, and profesional services.
"You increased our website sales by at least 100% virtually overnight by redoing our main pages.
They are now much clearer, more positive, and better worded..."
Concise, smooth-flowing, and easy-to-scan... attractive copywriting that brings the results you want
I can write sharp and persuasive sales text that conveys your unique selling propositions and benefits to reach your customers leading to effective sales. As an ‘outsider’ I can see your business from your target customers’ point of view and write copy to reach them in their own language, making it attractive to buy your products or services.
It could happen, as it did for one client.
How I convert bland company information into compelling sales content
How do I do it? I take whatever factual information you can give me to get a good feel for your company, products, market, and selling propositions. I also ask you a few questions about your target customer needs, dreams, objections, etc.
From all this I ‘squeeze out all the juice you’ve got’ and create text calculated to hit your customers’ hot buttons as they scan down the page, engaging their attention, interest, and desire to make a purchase or some other called-for action. We’re talking solid substance here, not false hype or exaggeration which only put people off.
Sound easy? It seems most people just can’t put the words together effectively, especially for their 
own business. Some clients have been known to have a go at it themselves after seeing what I do, and give up and come back when it just doesn’t work!
Achieve your sales and marketing objectives
Of course you’ll want to get the best possible sales results from your marketing budget. Of the many factors affecting your sales, effective copy in your marketing collateral is critical to achieving your targets. If everything else is right except this pillar, you could be wasting a lot of time and money in your marketing efforts.
Copywriting is well worth the investment, bringing excellent ROI from increased sales
A marketing survey showed that 91- 94% of respondents found that investment in a copywriter had a high or medium return on investment, out-performing other factors such as graphics. At the end of the day, it’s words that sell, and getting the right words on paper or online can transform your sales.
A range of media forms, providing you with an integrated marketing solution
A consistent ‘voice’ across all your marketing collateral will strengthen your brand – from your website through to direct sales letters and advertising. I can write copy to fit in with the style of your existing collateral, or if it’s not effective I can bring in a new cutting edge to crank up its sales power whilst keeping brand consistency.
Specialty in engineering, technology, IT, and professional services sectors
I offer you access to rare skills – a copywriter with professional engineering qualifications and experience who’ll quickly understand the complexities of your business with minimal explanation. I can write relevant and technically accurate copy for your brochure or website that wins credibility and trust, attracting strong sales.
More on copywriting for engineering and technology companies
Portfolio and testimonials
See what I’ve done for other clients and what some clients have said
Get a free quote for a ‘trial’ job with a risk-free guarantee
I can give you a free quote to do a small sample job for you, to satisfy you of the effectiveness of my work – with guaranteed satisfaction or you don’t pay.
