Copywriting and Web Content for
Engineering and Technology Sectors

A technology-savy copywriter, who’ll understand your business with minimal explanation

Copywriters who don’t understand your business will probably take your technical information and dump it into marketing content, missing the relevant benefits of your products – selling you short. You may also have to spend a lot of time educating or ‘spoon-feeding’ them. With my technical background, I’ll quickly grasp your services and technology, asking the right questions and filling-in gaps as needed. More on my engineering experience

Relevant, credible content that connects with your customers, bringing in sales for your business

With the combination of technical knowledge and sales writing skills, I can transform bland technical information into sharp compelling sales copy. I'll put across your unique selling propositions and benefits to reach your customers, attracting sales.

As an 'outsider' I can see your business from your target customers' point of view. Finding out their needs, dreams, and fears etc, I can write content to reach them in their own language, making it attractive to buy your products and/or services.

Why using your technical staff as content writers won’t work (usually)

Though your technical staff will have an excellent understanding of your products, this doesn’t make them effective sales content writers. Dumping product features on your website won’t do it – your viewers will lose interest wading through all this to find the benefits they’re looking for, and then move on to another website with one click. Don't let this happen to you...

Organising the content on your website so users can easily find what they’re looking for - and keep returning

I can design your website ‘information architecture’ – the menu and content structure - for maximum user-friendliness and business results. Let’s make it easy for your customers to find what they're looking for on your website, and keep coming back.

Complete website content - images and text working together to convey your message

I can provide you with complete website content including images, text, and layout, in the form of HTML pages, Content Management System input, or MS Word pages.

Specialty in information/ communications technology

I have specialist understanding of the telecommunications sector, including Ethernet/ IP and data networking, voice networks, radio, transmission, and information technology generally. I have produced both marketing content and technical documentation for major telcos as well as manufacturers and consultancies.

Draw traffic from search engines – get customers arriving on your doorstep

I can write search-engine-friendly website content to include keywords chosen by your search engine optimisation (SEO) expert or myself. This can draw many well-qualified leads from search engines to your business.

Wide range of media forms covered, providing you with an integrated marketing solution

A consistent ‘voice’ across all your marketing collateral will strengthen your brand - from your website through to sales letters and brochures. I can fit-in with the flavour of your existing material, or if it’s not effective I can bring in a fresh cutting edge to crank up its sales power whilst keeping brand consistency.

Give your existing website a makeover

If the professionalism, credibility, or sales-power of your website content is lacking... if you aren't reaching your target market effectively... I can turn it around for you.

Portfolio and testimonials

See what I've done for other clients and what some clients have said

Get a free quote for a trial job with a risk-free guarantee

I can give you a free quote for a small sample job to satisfy you of the effectiveness of my website content - with guaranteed satisfaction or you don't pay.