"We sent ... to 45 catering businesses and got 5 calls [11% response]. Out of that we’ve arranged 2 successful loans [4% sales outcome]. We’ll be sending out to more of them when we’re ready to handle the extra business!"
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"I especially appreciated your advice on marketing strategy to make the most of our natural strengths to get the best results."
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"The result was a well-written and targeted brochure text that got right to the heart of the issues our customers face"
Brochures
Ensuring a high response to get the best bang for your marketing buck... up to 11%
Of course you’ll want to get the best possible results from your marketing budget. Of the many factors affecting your sales, effective text in your marketing collateral is critical. Without it, you could be wasting a lot of money in your marketing endeavours.
An excellent return on investment from increased sales
A marketing survey showed that 91- 94% of respondents found that investment in a writer had a high or medium return on investment, out-performing other factors.
At the end of the day, it’s words that sell - after that first visual impression from graphics.
Strategic marketing behind the message
Writing persuasive text that hits your customer’s 'hot buttons' requires thoughtful marketing strategy.
As an ‘outsider’ I can look at your business from your target customers’ point of view and write text to reach them in their own language, making it attractive to buy your products or services.
Recently I had a real challenge with a client who'd been in the catering business but wanted to branch into loan broking - with no previous experience, qualifications, or industry connections!
I suggested starting on his background catering sector where he had a known presence and credibility. So we created a 'cold call' brochure and covering letter. While marketing experts say 1% is a good expected response rate… we got 11%! And even without a website.
Portfolio
Feel free to check out brochures we’ve done for other clients
Complete brochure production including design
Through our business partners we can do a complete brochure for you - ready for print. We can even arrange printing if you don't have your own printer.
Tell us your needs
Contact us about the purpose and approximate size of the brochure you have in mind, and we'll advise you and give a price.